Presented for and awarded by the Honors College at UNT, my thesis regarding shorter attention spans and the effectiveness of shorter advertisements on Digital Natives is one of my favorite works titled:
Shorter Attention Spans; An In-Depth Examination of the Effectiveness of Short Advertisements on Digital Natives
I created, distributed, and analyzed my own survey for this Thesis, where I broke down just how much attention spans affect the current Digital Natives, more likely known as Generation Z. From brand recognition, to general recall, the thesis goes in depth to what impact shorter attention spans has on current advertising. I spent 2 years curating this paper, and I am very proud of the work I have accomplished.
For creating this paper and honors classes taken during my undergraduate degree, I received the Advanced Honors College Scholar Award at the University of North Texas’ Honor College.
Below is the abstract to my paper, and a link to download below if you would like to review the paper itself.
This work is from 2023 and is subject to change in the ever growing world of marketing